Transparency & Data Security

Privacy Policy

How RTOzero.io protects merchant information and end-customer order verification data in strict compliance with international privacy best practices, data protection regulations, and Meta Cloud API policies.

Operating Entity: AppsArchs (SECP-Registered, PK)
Last Updated: August 2026
Verification Log Retention: 90 Days

1 Overview & Operating Entity

Welcome to RTOzero.io. We provide an enterprise-grade Cash-on-Delivery (COD) order verification, address validation, GPS resolution, and prepaid conversion platform designed for high-COD e-commerce merchants worldwide.

RTOzero.io is developed, owned, and operated by AppsArchs (appsarchs.com), a technology consulting and software engineering firm registered with the Securities and Exchange Commission of Pakistan (SECP).

Key Commitment: We never sell, monetize, rent, or trade merchant customer data or end-buyer personal information to third-party data brokers or marketing syndicates.

2 Operational Roles: Controller vs. Data Processor

To maintain legal precision under global data protection paradigms and electronic commerce standards:

  • E-Commerce Merchant as Data Controller: The merchant (store owner) who installs RTOzero.io on Shopify, WooCommerce, or a custom store is the legal controller of their customers' order information.
  • RTOzero.io / AppsArchs as Data Processor: We act strictly as a data processor executing automated WhatsApp verification messages, location links, and prepaid discounts solely on behalf of and under instructions from the merchant.

3 Information We Collect & Process

We only process data strictly necessary to verify orders, reduce Return-to-Origin (RTO) courier costs, and facilitate successful order delivery:

A. Information Received from Merchant Stores

  • Merchant Profile: Store name, store URL, business email, billing information, and courier configuration tokens.
  • Order Metadata: Order ID, product titles, line-item order value and currency, payment method (COD or Prepaid), customer name, shipping address, and phone number.

B. Information Processed via WhatsApp Interactions

  • Verification Status: Customer interactive button clicks (e.g., "Confirm Order", "Cancel Order", or "Change Address").
  • GPS Coordinates: Accurate latitude and longitude coordinates submitted directly by the customer via WhatsApp pin-drop location sharing to resolve ambiguous or unmapped street addresses.
  • Address Adjustments: Landmark notes or revised street addresses provided by the buyer to assist courier delivery riders.

C. Website & Technical Diagnostics

  • Standard browser telemetry, device type, and session interactions on our landing page and dashboard handled via Google / Firebase Analytics to improve application performance.

4 Purpose & Legal Basis for Data Usage

We process customer and merchant data exclusively for the following legitimate technical purposes:

  • Instant Order Verification: Dispatching interactive WhatsApp Cloud API template notifications within 60 seconds of checkout.
  • Address Resolution & Courier Dispatch: Formatting GPS coordinates into secure Google Maps links for logistics riders (Aramex, SMSA, J&T Express, Trax, Leopards, PostEx, etc.).
  • Prepaid Payment Conversion: Generating dynamic discounted payment checkout links for supported digital payment gateways (Stripe, Tabby, Tamara, Safepay, PayFast).
  • Non-Delivery Report (NDR) Management: Alerting buyers when a courier flags a failed delivery attempt to coordinate an immediate re-attempt.
  • Fraud Risk Intelligence: Flagging suspicious high-risk phone numbers exhibiting repetitive multi-store COD cancellations.

5 WhatsApp & Meta Cloud API Compliance

RTOzero.io is built in full compliance with the Meta Developer Terms and the WhatsApp Business Messaging Policy:

  • Opt-In Requirement: Order verification notifications are transaction-triggered messages directly relating to an active purchase initiated by the buyer on the merchant's storefront.
  • No Promotional Spam: We enforce merchant restrictions prohibiting unverified promotional broadcasts through our transactional verification pipeline.
  • User Control: Customers can immediately opt out of automated messaging by responding with "STOP" or "CANCEL" at any time.

6 Authorized Third-Party Sub-Processors

To deliver reliable 24/7 automated messaging and cloud infrastructure, RTOzero.io contracts with trusted enterprise service providers:

Service Provider Role / Purpose Data Processed
WhatsApp Cloud API (Meta Platforms, Inc.) Transactional message delivery & interactive button handling Recipient phone number, order number, verification prompt
SiteGround (SiteGround Hosting Ltd.) Secure cloud application hosting & database server infrastructure Encrypted order metadata, merchant credentials, system logs
Google Analytics / Firebase Platform performance diagnostics & anonymized website analytics Aggregated browser telemetry, IP masking, performance logs
Merchant Couriers (Aramex, SMSA, J&T Express, Trax, Leopards, PostEx) Logistics address fulfillment (configured per merchant) Customer delivery address, phone number, and GPS Google Maps link

7 Data Retention Schedule (90-Day Policy)

We adhere to strict data minimization principles:

  • 90-Day Operational Log Purge: Detailed transactional order records, specific customer phone numbers, interactive message replies, and raw GPS pin-drop coordinates are retained for exactly ninety (90) days to facilitate courier dispute reconciliations and NDR resolution, after which they are systematically purged or permanently pseudonymized.
  • Aggregated Metrics: Anonymized statistical totals (e.g., monthly RTO rate percentage, verified order volume, cash saved) are retained to provide merchants with historical reporting dashboards.

8 Data Security, Global Standards & PECA Compliance

RTOzero.io operates in alignment with international data security best practices, GDPR alignment principles, and the Prevention of Electronic Crimes Act (PECA 2016):

  • Encryption: All data in transit is protected using TLS 1.3 encryption. Sensitive API keys and access tokens are encrypted at rest using AES-256 standards.
  • Access Control: Strict role-based access control (RBAC) is enforced. Only authorized automated workers process order payloads.
  • Zero Unsolicited Sharing: Under no circumstances is end-customer address or phone number data shared outside the fulfillment requirements of the merchant's designated logistics courier.

9 Merchant & Consumer Rights

In accordance with statutory consumer rights and our processor obligations:

  • Right to Erasure / Deletion: A merchant may request the immediate deletion of their historical store verification logs and account data upon offboarding.
  • Right to Rectification: End-customers may update their delivery address or pin-drop location directly during the active WhatsApp verification window.
  • Merchant Data Portability: Merchants can export their verification history and RTO analytics in standard CSV/JSON format at any time.

Shopify Mandatory Data Protection & GDPR Webhooks

For merchants connecting via the Shopify platform, RTOzero.io strictly complies with Shopify Partner Program requirements, European GDPR, and mandatory platform privacy webhooks:

  • Customer Data Request (customers/data_request): When a merchant receives a customer data inquiry, we systematically compile and export all associated WhatsApp verification records and delivery logs.
  • Customer Data Erasure (customers/redact): When a customer requests personal data deletion, we purge their phone number, shipping coordinates, and WhatsApp interaction records from our active databases within statutory timeframes.
  • Store Redaction & Uninstall (shop/redact): Within 48 hours of receiving a store redaction webhook or app uninstallation notice, all store access tokens, historical verification logs, and associated customer PII are permanently purged.

10 Legal Contact & Inquiries

For any technical support, privacy inquiries, compliance audits, or data deletion requests, please contact our team:

AppsArchs Legal & Compliance Desk

Operating entity for RTOzero.io • SECP-Registered Technology Firm (Pakistan)

support@rtozero.io legal@appsarchs.com